Quantifying The Ineffectual
Since beginning my recent employment, I’ve been tasked with all sorts of duties which, apparently, fall under the umbrella of my job title including, but not limited to: developer, customer service, help desk, project manager/lead, accounting, maintenance, warehousing, and the list goes on. Don’t get me wrong, I’m happy to have a job after so long on unemployment. It’s just that there are few limits to what I am allowed to do and some might think that’s liberating. Maybe so, but the flip side is that too many options is also paralyzing as you can quickly find yourself with far too many irons in the fire as it were. One of the first things I’ve tried to focus on is process improvement. Once I can eliminate the pesky parts of the job that keep preventing me or others from doing what we should/could be doing, then I feel the 50% growth in sales over last year can hit 75% or even better.
The first task up was to find a way to minimize customer service calls and with a few changes to some of the website’s pages, it’s gone down at least 5% over the first month. Is that good? Anything that reduces my interaction with an online customer is a good thing in my book. Time will really tell, but that means there needs to be some sort of means to measure it all. So that’s what I initiated – via a simple Google doc – a way to track order issues, shipping issues, product questions, and more importantly volume percentages of emails to orders, order issues to email, derived orders from product questions, and more. It’s a manual process at this point, sadly – don’t get me started on that – and it adds more to my workload. Fortunately, the little things I’ve been able to do on a daily basis have allowed me to become more efficient in taking on these new tasks and more in the same amount of time. The downside to all these numbers and projections is seeing how ineffectual I am.
I have taken a small amount of pride in delivering what seems to be a better customer experience, but that isn’t translating to greater sales. Charting the numbers thus far shows how minuscule my efforts are to the bottom line whether it is to an initial sale or to repeat business. Granted, the time frame for my sample may be too small for an accurate representation, but that doesn’t help my psyche. Throughout my adult life, I’ve tried to adhere (not adhesed, Ash, it’s not a word) to a simple mantra: Always do your best; be the best person you can possibly be and the rest will follow. The disturbing part is that these paltry figures are documented evidence shared with my manager and others in the company. The numbers, staring at me from the Google doc, mock me on a daily basis and I’m just not sure how to reconcile myself with that ineffectual feeling. Oh, if only it was that fresh feeling, but I digress. It wouldn’t be so bad, but I can feel this is spreading to other aspects of my life and I’d really like to nip this in the bud immediately. Maybe I’m just focusing too much on the cold, hard numbers and should try to see how my efforts are impacting in other ways. Any advice?

